TOMORROW: REV. SHARPTON TO DELIVER MAJOR ANNOUNCEMENT AT NAN CONVENTION ON WHAT COMPANY NAN WILL BOYCOTT FOR ABANDONING DEI

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Apr 05, 2025

Decision Follows 90-Day Review Process Rev. Sharpton Announced at King Day Rally in Washington, DC, as Donald Trump Vowed to Attack DEI

NEW YORK, NY (April 4, 2025) — Rev. Al Sharpton, Founder and President of the National Action Network (NAN), tomorrow will announce what company NAN will boycott during his President’s Address on the final day of the organization’s annual convention in New York City. The long-awaited decision follows Rev. Sharpton’s vow earlier this year to review and identify a company that has abandoned its commitments to diversity, equity, and inclusion.

“As Donald Trump returned to office on King Day, vowing to attack the very things Dr. King fought for, NAN made a promise across Washington to use our buying power to fight back,” said Rev. Al Sharpton, Founder and President of NAN. “On Saturday, we will send a message to those who abandoned us that we will abandon them. As we make this stand against those who abandoned DEI, NAN will continue to support the companies that stand by the policy.”

Rev. Sharpton announced the planned boycott at a NAN MLK Day Rally at the Metropolitan AME Church in Washington, D.C. His address coincided with the second inauguration of Donald Trump just a few miles away, during which the president alluded to forthcoming attacks on DEI. In the hours, days, and weeks after, Trump issued a storm of executive orders to gut DEI within the federal government, while also putting immense pressure on the private sector to do the same.

Rev. Sharpton called for a 90-day review of what companies had abandoned DEI, their Black customer base, and their profit margins. As that review happened, Rev. Sharpton and NAN continued to support companies that stood by their DEI commitments — recognizing the moral and long-term financial benefits. For instance, Rev. Sharpton led NAN members to shop at Costcos in East Harlem and in New Jersey after the company announced it was standing by its DEI policies.

WHO:

Rev. Al Sharpton, President and Founder, National Action Network

WHEN:

Saturday, April 5th, 2025

Press call: 9:30

Remarks: 10 a.m.

WHERE:

Sheraton Times Square

Metropolitan East Ballroom, 2nd Floor

811 7th Avenue and 53^rd Street

New York, NY 10019

About National Action Network (NAN)

National Action Network is one of the leading civil rights organizations in the Nation with chapters throughout the entire United States. Founded in 1991 by Reverend Al Sharpton, NAN works within the spirit and tradition of Dr. Martin Luther King, Jr. to promote a modern civil rights agenda that includes the fight for one standard of justice, decency and equal opportunities for all people regardless of race, religion, nationality or gender.

For more information go to www.nationalactionnetwork.net.

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