DEBRA LEE, CEO OF BET NETWORKS AND REV. AL SHARPTON, PRESIDENT OF THE NATIONAL ACTION NETWORK TO KICK-OFF MOTHERS ON A MISSION AGAINST URBAN GUN VIOLENCE CAMPAIGN
FEATURING SPECIAL GUEST CLEOPATRA PENDLETON, MOTHER OF SLAIN CHICAGO TEEN HADIYA PENDLETON
BET Networks and The National Action Network will host a campaign kick-off to launch MOTHERS ON A MISSION AGAINST URBAN GUN VIOLENCE, a month-long campaign during the month of May aimed at educating and empowering mothers and women to unite against urban gun violence with a special 5-point call to action. Government officials, corporate leaders, concerned mothers and special invited guests will be in attendance.
M.O.M: Against Urban Gun Violence is reclaiming the true meaning of Mother’s Day by “appealing to women throughout the world” to unite for peace much like the original Mother’s Day Proclamation written by Julia Ward Howe in 1870 in reaction to the violence of the Civil War. BET Networks and partner The National Action Network will leverage all of it’s platforms including on-air programming, social media and grassroots community mobilization to encourage women to use the month of May to speak out against urban gun violence across the nation using the M.O.M: Against Urban Gun Violence platform.
WHERE: Paramount Screening Room
Viacom Corporate Headquarters
1515 Broadway, 3rd Floor
New York, NY 10036
Thursday May 2, 2013
10:30am Media Check-In (Note: Please arrive promptly to check-in and be seated).
12:30pm: Lunch Refreshments
WHY: Every day people across the nation are impacted by urban gun violence. Families are being torn apart and communities left in ruins as a result of violence. According to the National Crime Victimization Survey, 467,321 persons were victims of a crime committed with a firearm in 2011. In the same year, data collected by the FBI show that firearms were used in 68 percent of murders, 41 percent of robbery offenses and 21 percent of aggravated assaults nationwide. Most homicides in the United States are committed with firearms, especially handguns.
RSVP: Media RSVP: Letoya.Glenn@bet.net
RSVP Deadline is 7pm Wednesday May 1st.